Home , About . Services . Contact
Teamwork
Post Madison offers a complete
range of marketing, public relations, communications, and event
management services. Our consultants are experts
in virtually every phase of marketing. Please
feel free to contact us for a complimentary consultation to discuss
any of the following services.
Market
Strategy: Whether you’re launching a new campaign or
introducing a new brand, our marketing experts can guide you through
the process. We’ll help clarify your mission, define your goals,
and map out a marketing strategy that is tailored specifically to
your product, service, and industry. We'll weigh the benefits and
costs of the various methods of marketing your product or service—from direct marketing, advertising, and public relations campaigns, to branding, web strategy, and special events. We'll help you make wise decisions, ones that suit your needs and
budget.
Public
Relations: We have connections. Our clients appear regularly
in national news magazines, syndicated columns, and major media
such as Good Morning America, Good Housekeeping Magazine, the
New York Times, the Chicago Tribune, the San Francisco Chronicle,
and hundreds more. They conduct interviews with reporters from television,
radio, Internet sites, and newsletters. Our experienced staff identifies
your key messages, provides media training to guarantee that you'll
shine, and brings you to the world’s attention.
Event Management: Special events, seminars, and conferences are an integral part of many successful marketing campaigns. We provide flawless concept development, planning, and execution, resulting in events that accomplish your business objectives and represent your firm in a first-rate manner. From site scouting, entertainment, and speaker selection to obtaining media coverage and generating a buzz, our staff does it all. We’re perfectionists and it shows. Just ask our clients—we’ve increased revenues and dramatically raised attendance at their events. What's more, we keep your strategic goals in mind and help you to attract the right kind of prospects and clients to your events.
Branding: The image you project is critical. It can prompt
your target audience to feel motivated, loyal, and ready to purchase.
Alternatively, the wrong brand image can turn buyers away. We work
with top-notch designers to develop just the look and feel you'd
like to project for your product or service. We work within many
ranges of budgets, and will partner with you to create the look
you want at the price you want.
Marketing Communications: The look, feel, and content of
your company’s marketing materials and collateral is key to a cohesive,
professional brand. We create exciting product brochures, fact sheets,
press releases, white papers, and website content. Our experienced
writers tell your story in a way that makes it stands out from the
crowd.
Direct Response: We create world-class direct response
campaigns. From our attention-getting direct mail pieces with their
dynamic calls-to-action, to our consistently opened email campaigns,
we generate customer phone calls, mouse clicks, and sales. But that’s
not all—we also help reduce the cost-per-click and cost-per-qualified
lead, leading to significant improvements in return on investment.
Web Content & Design:
We're web site connoisseurs. A professionally designed website can
make a small company look large and a large company look even more
important. It can bestow credibility and trust, and encourage purchases
and prompt cross-selling opportunities. Our talented web designers
create web sites everyone loves - owners and users alike.
Search Engine Optimization: What's
the use of a website if no one visits it? Here is where search engine
optimization comes in. SEO practices are constantly changing, and
it takes an expert to keep up on how search engines and directories
rank websites. Using our industry expertise, we help you not only
to increase your site visits, but to attract the people you want
to attract and to increase their rate of conversion to your product
or service.
Online Marketing: The
world of online marketing is evolving rapidly. Blogging, buzz marketing,
content advertising, adwords, and banners have all cropped up and
changed in the last ten years. We'll show you how to take advantage
of these new offerings and how to stay away from those that don't
work.
Call today for a complimentary
one-hour consultation. We look forward to the opportunity to work
with you.
